As an author they tell you to write everyday, but you need to expand your writing beyond your novel if you want success.
The more you write — the more you write, simple as that. Pulling out your laptop and hacking away at the plot of your novel everyday will turn it into an automatic routine. I’m sure you’ve heard this many times over, practice makes perfect and all that jazz. Stephen King iconized this writing tip in his novel “On Writing: A Memoir of The Craft”,
“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”
— On Writing, Stephen King
Absolutely write for your novel each day, as well as read books each day, but expand your horizons too. There are many types of writing beyond creative, and if would do you well to practice them all. The ability to write good copy for an Instagram post is crucial to an author’s success, or any social media post for that matter.
Instagram now has 1 BILLION USERS
That’s a massive amount of people you could be sharing your work with. If you’re working on a novel right now, you need to be building your social media presence. The more followers you have on your Instagram account before you launch your novel, the more people you have to invite to participate in your book launch.
You rip your soul out finishing your book, now you have your ideal audience primed to hear about your new novel.
Heaps of people have used Instagram to help build their business to a successful one, so why not writers? Gary Vaynerchuk is a huge proponent of jumping on the social media bandwagon. He used YouTube to catapult himself to success, he took every opportunity to test out new social media avenues to use to his advantage.
When I first started my website I wasn’t sold on whether I needed to have an Instagram account. I knew I needed a Facebook Page, Twitter account, and Pinterest account, but how could I leverage Instagram as a writer? I read Gary Vee’s book “Crushin’ It”, and it flipped my thoughts 360 degrees.
“Engaging with customers and involving them in the development of [your] brand would pay dividends no matter what [you] sold.”
— Crushin’ It, Gary Vaynerchuk
My whole purpose of writing a novel is to bring enjoyment to people, the same enjoyment I have enjoyed from the many books I’ve read over the years. Writers may lean towards a more lonely life, but we shouldn’t, we need to get out there and be engaged with our community. Can you imagine the launch of your book with a total of 100 social media followers, opposed to 5000?
“Write with the door closed, rewrite with the door open. Your stuff starts out being just for you, in other words, but then it goes out.”
— On Writing, Stephen King
Take Stephen King’s advice a step further, and apply it to social media. Write your novel with the door closed, write your social content with the door open. Share yourself with the world before you share your work, you’re more interesting than you think. We’ve all researched our favourite authors, directors, musicians, etc…but why not jump the gun, and show people a slice of yourself before they’ve seen your creations?
Download Instagram, and start yourself an author account. Right now, go do it. Even if you don’t know what you’re doing right now, you can figure it out as you go. Read Gary’s book, Crushin’ It, and you will learn some tools of the trade to set yourself up right. You don’t have to be an amazing photographer to make an Instagram account that attracts followers, and provides value to your audience.
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You are a writer with knowledge people want, so give it to them.